In August, 2016, the FAA approved the use of drones for commercial use. It was a development that has made a significant impact in real estate sales.
The use of drones in marketing real estate properties has opened a slew of opportunities for real estate professionals, as well as property buyers and sellers. If you’re selling your home, you’ll do well to explore the many benefits of using drones.
Sweeping perspective of your home
Aerial photographs and videos make excellent representations of homes for sale. From several feet above the ground, a property’s entire expanse can be adequately captured, including the surrounding grounds and yard.
In the past, aerial real estate shots were taken from helicopters or planes, costing home sellers and agents a substantial sum. Drones have made the process much more affordable, and realtors believe it’s only a matter of time before drone photography becomes standard in the industry.
Aerial photography is particularly useful in marketing estates and other large homes. In many cases, photographs taken at ground level cannot sufficiently provide buyers with the right perspective of the property’s size. On traditional photos, large mansions may appear no bigger than regular-sized homes. Aerial shots not only address this limitation, they also offer a more enjoyable home shopping experience.
If you have a meticulously landscaped yard or a waterfront, you can highlight that feature through drone photography. You can also showcase other amenities, such as swimming pools, tennis courts, outdoor kitchens, and more. By giving prospective buyers a virtual aerial tour of the property, you’re giving them the ability to appreciate what it is they’re getting from a different vantage point.
A feel of the lifestyle
When you put your home on the market, you’re not only selling a piece of real estate but an entire lifestyle. A home that tugs at buyers’ emotions has greater chances of being sold.
Provide buyers with a sneak peek of how it is to live in your home through drone videos and photographs. You can, perhaps, take prospective buyers on a virtual drive from your home to your child’s school. Or you can give them an aerial perspective of the entire neighborhood, showing parks, bodies of water, schools, shopping centers, and other community features that buyers typically look for.
A virtual neighborhood tour can also showcase a desirable location. If you have great access to schools or community hubs, you can highlight this through drone photography.
Provide virtual home inspection
Drone photographs and videos can help buyers perform remote home inspections. While these may not substitute for actual professional inspections, they can help buyers assess the condition of your home at the early stages of the process. Buyers who decide to do away with home inspections can also use drone photos and videos to get closer views of roofs and other areas that are hard to access.
When to use drones
Drones promise a whole new dimension in real estate marketing. However, they may not apply to all properties.
For example, drone photographs may not be useful for properties located within dense neighborhoods, or homes that are hidden from view by trees or other structures.
Additionally, while drone photos and videos can enhance homebuyers’ experiences, they must be supplemented by ground-level photographs. Complement your aerial shots with excellent traditional photos to showcase your home’s best features up close, and entice buyers to look even closer.
Get in touch with me today at info@pagnottahomes.com or 908.436.7947.
